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Why Trust Seals? Written by: Marcus Johnson

What are trust seals? You’ve probably seen a trust seal on an ecommerce page and didn’t even know it. Often referred called “trust badges,” they are symbols that verify the legitimacy of a web page or confer a special status. These symbols are used for a variety of purposes, but the overall goal remains the same: to demonstrate that a brand is legitimate and credible, has proven to be successful, and is safe to conduct business with.

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