Register to Trusted Business Web Directory
Lost password?

How To Build Links To Your Website in 2017 by Shaun Anderson

Date Added: October 01, 2017 10:19:38 AM
Author: Shaun Anderson
Category: COMPUTER & INTERNET: Internet: Website Promotion

This link building guide is for beginners – it’s not a guide on how to spam Google.

Off page SEO, such as link building, can be a tricky business and, for some, is a tactic to avoid altogether. Some would claim that is because Google has, very successfully, equated linkbuilding with web spam, and the industry news machine is started almost entirely – all the time – and fuelled by Google PR saying something or enforcing its quality guidelines.

Not all link building is web spam and in fact, building links in 2017 is still an incredibly important aspect of search engine optimisation.

It is just not the only thing to focus on.

High-quality links do not live in isolation from a high-quality product, service or website.

What Are ‘Natural‘ & ‘Unnatural‘ Links?

In link building, A natural link is a freely given editorial link and an unnatural link is a link you make yourself. Both affect rankings in Google.

  • Google is on record saying it does not want to count any link that is not editorial.
  • Google wants to reward high-quality ‘user value add’ content that has earned organic or natural links. They want to reward a ‘good user experience’, basically – and unnatural links don’t form any part of that concept.
  • Google never has wanted to count manufactured links – but its algorithms don’t work as well as they would like or at least, they say they do. So, some marketers shortcut the ‘value add’ task of the job and just build unnatural links to a site. This affects how a links-based search engine – like Google – rates the ‘popularity’ – and so ranking ability –  of a particular website.
  • The more links Google hasn’t classed as spam – the higher you rank – and the more traffic you get. Sort of.
  • The type of links Google wants to count does not scale easily, and in fact, the type of links that scale easily are exactly the type of links Google wants to (at best) ignore or retroactively punish the violation. Perhaps that is the whole point.
  • Critics will say this is because SEO is the biggest ‘threat’ to Adwords, Google’s sponsored advertising channel – but if Google didn’t take action on industrial scale manipulation – it would make the existence of their guidelines redundant.
  • If a link is manipulative  – it is spam – according to the Googleplex.
  • You don’t need machine automation to be classed as a spammer. Somebody sitting at a desk making these low-quality links all day – manually –  to fool only Google – that’s spam too – manual or not.
  • Posting lots of low-quality guest posts or low-quality press releases on sites with a history of spamming Google – that’s spam too. It all comes down to the end product – the type of link you generate as a result of your activity.
  • If links are designed ‘JUST’ to manipulate Google – Google calls them unnatural links – and if you have too many of them – you get a ‘penalty’ – or at least swept up in the carnage of the next negative algorithm update designed specifically to de-rank sites with those kind of links. Ranking adjustments, I think, could be based on how long you got away with fooling Google – and what Google thinks that deserves.
  • The website link building industry was largely based on that kind of unnatural link building activity. Many still do practice those techniques now, clearly, ignoring the guidelines. I know the first links I ever ‘built’ would today be labelled ‘unnatural’ today – and so would my first optimisation techniques – but it’s a recognisable trend in Google what’s grey hat SEO today is black hat seo tomorrow.
  • Take note that if it works to manipulate Google without you jumping through the value add hoop in the middle of that strategy, which Google demands you jump through – it’s spam. In short, it is evident if it is a scalable approach to manipulating Google – it’s spam.
  • The professional services industry, which is led heavily by the Google PR machine, has little chance of deviating from Google’s Webmaster Guidelines, for fear of, some say, Google’s heavy handed approach.
 
Ratings Average rating: (0 votes)
You must be logged in to leave a rating.
Comments

No Comments Yet.


Visual Confirmation Security Code

*Enter the code shown:  

Latest Articles

Why Trust Seals? Written by: Marcus Johnson

What are trust seals? You’ve probably seen a trust seal on an ecommerce page and didn’t even know it. Often referred called “trust badges,” they are symbols that verify the legitimacy of a web page or confer a special status. These symbols are used for a variety of purposes, but the overall goal remains the same: to demonstrate that a brand is legitimate and credible, has proven to be successful, and is safe to conduct business with.

[Read more]

How To Build Links To Your Website in 2017 by Shaun Anderson

There are many ways to build links in 2017. Some techniques are legitimate, white hat and natural and many – perhaps most – are classified as black hat. Such techniques violate Google’s Webmaster Guidelines and are labelled web spam

[Read more]