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Are Web Directories Stil Relevant to SEO?

Date Added: July 11, 2018 04:55:36 PM
Author: Aaron Wall
Category: COMPUTER & INTERNET: Internet: Website Promotion

Are Web Directories Stil Relevant to SEO? Having said that, I think there are certain quality signals or anti-quality signals that it helps to look at.

  • Is it ranking in the SERPs? - If a site ranks well in the search engines it stands a good chance to be trusted by them. Plus even if those links do not count to help boost your ranking they still can drive direct traffic. I frequently see directories like Business.com and JoeAnt ranking in the search results.
  • Do they sell direct links? - Direct links are more likely to be taken as editorial votes of quality. Some redirected links may still count, but many of them will not.
  • How frequently is their site crawled? - You need to check and see if the category pages are being cached in Google, and how frequently they are cached. If their pages are not getting cached or have not been cached for 6 months then the odds are pretty low of that link carrying much weight.
  • What is the quality ratio? - Does it list anyone who pays? Or do they hold sites to some quality standards? Do they categorize sites properly? Or do they sell links to anyone in any category, even if it is the wrong one? Does each page have unique content? Are most pages empty - adding nothing but clutter to search indexes? If they do not help engines categorize the web (ie: no editorial value) then eventually the engines are not going to trust their votes.
  • What is the ad ratio? - Are all the listings paid? Or will they list some useful sites without payment? Does the site look like it aims to serve end users? Or does it look like it exists just to get AdSense ads or affiliate ads indexed?
  • Do they sell outbound sitewide links? - Prettymuch the equivalent of selling out - when a directory puts sitewide outbound links on their site (especially if those links are to junky sites) the odds are pretty good that the links are not going to count much.
  • Is it decrepit? - Directories which have 50% of their links broken or pointing at URLs that have been purchased by spammers or domainers are not going to pack as much punch as sites which have few broken links. I recently bought a 25 page directory that has not been updated in a couple years, and it had about 400 broken links in it. Not good!
  • Does it have unique content? - Is it a DMOZ clone? Are its listings manually compiled and unique from what is offered at other directories?
  • Is it relevant to my site? - Many small niche directories can drive decent value due to offering decent co-citation data and having exceptionally relevant traffic streams.
 
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