Best Link Building Strategy in 2018

Date Added: July 31, 2018 03:05:11 AM
Author: Jamshaid Hashmi
Category: COMPUTER & INTERNET: Internet

Back in the late 1990s, the number of links to your page was one of the most important ranking factors in play, so franchise internet marketing teams did all they could to acquire them. Spam links became a popular marketing tool until Google rolled out algorithm updates to punish these exploits.

Link building is an insider term for the process of acquiring hyperlinks from other sites that send users to your webpage. For example, an independent franchise internet marketing blog might enjoy this article and decide to share the URL in a post.

In the right circumstances, link building is a win-win proposition. In our previous example, the franchise internet marketing blog gets a fresh and interesting piece of content that their audience will enjoy, while we get a little SEO boost. And that brings us to the next point…

Building hyperlinks to your website will increase traffic, increase your domain authority, and get you ranked higher in the SERP, all of which are crucial for your online growth and visibility.

Simply put, search engines view legitimate links to your page as votes of confidence about its quality and relevance. Though not as influential as they were in the 1990s, links are still movers and shakers as far as your site ranking and traffic are concerned.

In today’s competitive online landscape, you need every advantage you can get, and the value of link building is too good to ignore.

Sustainable, high-quality link-building 

Building quality hyperlinks can take serious time and energy. These sustainable link building strategies will give you long-term value that increases over time, without being a large-scale investment of man-hours and marketing dollars


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